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Enhancing Sustainable Consumption Through Energy Efficiency Labels: Insights From Policy Frameworks and Data-Driven Consumer Behavior
Abstract
As climate change intensifies and global energy demand rises, energy efficiency labels have emerged as vital tools for promoting sustainable consumption. This chapter explores the evolution, regulatory frameworks, and behavioral impact of labeling systems across regions such as the European Union, India, and the United States. Using theories like the Theory of Planned Behavior and behavioral economics, it examines how consumers interpret and respond to labels. The chapter highlights the role of digital innovations—like QR codes and mobile apps—and emphasizes the importance of public-private collaboration and regulatory enforcement. Drawing from case studies and data analysis, it provides strategic recommendations to address barriers such as label fatigue and affordability. Energy labels are positioned as key instruments connecting consumer behavior, technological progress, and climate policy.
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