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Enhancing Educational Quality Through AI and Data Science: A Study on Motivational Factors and Interventional Impact

Enhancing Educational Quality Through AI and Data Science: A Study on Motivational Factors and Interventional Impact
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Author(s): Ann Baby (Rajagiri College of Social Sciences, India), A. Kannammal (Coimbatore Institute of Technology, India)and A. S. Keerthy (Rajagiri College of Social Sciences, India)
Copyright: 2025
Pages: 24
Source title: Driving Quality Education Through AI and Data Science
Source Author(s)/Editor(s): Thangavel Murugan (United Arab Emirates University, UAE), Karthikeyan P. (Thiagarajar College of Engineering, India)and A.M. Abirami (Thiagarajar College of Engineering, India)
DOI: 10.4018/979-8-3693-8292-9.ch001

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Abstract

Student motivation is critical in academic success, driven by a combination of intrinsic and extrinsic factors. This study investigates the motivators influencing students in an academic program. Using a mixed-methods approach, the research combines qualitative interviews and quantitative data analysis to find the effects of various factors on student motivation. A Management Change Programme (MCP) was implemented as an intervention. A pre and post-test design is used, evaluating motivational shifts before and after the intervention. Data analysis techniques, including dimensionality reduction and reliability analysis, were used to construct a data-driven model. Results show that prior to the MCP, 59% of students were motivated, which increased to 66% post-intervention. Discriminant validity was confirmed, and the model demonstrated good fit(SRMR: 0.0783). Path coefficient analysis revealed that Placements had the strongest positive impact on students' Pursuit for Excellence (0.3429), followed by Program Content (0.3039), and College/Department Activities (0.1892).

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