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Enhancing Automobile Design and Manufacturing Through VR and AR Integration

Enhancing Automobile Design and Manufacturing Through VR and AR Integration
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Author(s): P Sreenivas (Department of Mechanical Engineering, K.S.R.M. College of Engineering, Kadapa, India), M. Suresh Anand (Department of Computing Technologies, School of Computing, SRM Institute of Science and Technology, Kattankulathur, India), Supriya Bhosale (Department of Computer Science and Engineering, Sandip University, Nashik, India), T. V. V. Satyanarayana (Department of Electronics and Communication Engineering, School of Engineering, Mohan Babu University, Tirupati, India)and Sampath Boopathi (Department of Mechanical Engineering, Muthayammal Engineering College, Namakkal, India)
Copyright: 2025
Pages: 26
Source title: Virtual and Augmented Reality Applications in the Automobile Industry
Source Author(s)/Editor(s): Devaraj E. (CMR University, India)
DOI: 10.4018/979-8-3693-7287-6.ch009

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Abstract

This chapter focuses on the integration of VR and AR technologies with automobile companies, especially through what transformative impacts they bring along for the design and process of automobile manufacturing. Therefore, with the use of these VR and AR technologies, the car manufacturers are facilitated in producing immersive, interactive experiences to streamline the designs thus producing better visions, prototypings, and testing cars as may be needed. These technologies allow designers and engineers, along with many other stakeholders, to provide collaborative working with real-time access to virtual environments that allow exploring and refining of concepts. Apart from this, AR increases efficiency in manufacturing by speeding up on-site assembly as well as reducing errors. This particular chapter includes case studies demonstrating the successful application of both VR and AR to improve workflow productivity, increase precision, as well as fuel innovation in auto-making.

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