Engagement Design: Toward a Holistic Model for Digital Communication Design

View Sample PDF

Author(s): Curtis R. Newbold (Westminster College, USA)
Copyright: 2014
Pages: 21
Source title: Digital Rhetoric and Global Literacies: Communication Modes and Digital Practices in the Networked World
Source Author(s)/Editor(s): Gustav Verhulsdonck (University of Texas at El Paso, USA)and Marohang Limbu (Michigan State University, USA)
DOI: 10.4018/978-1-4666-4916-3.ch002

Keywords: Communications Theory / Digital Communications / Information Science Reference / Media & Communications

Purchase

View Engagement Design: Toward a Holistic Model for Digital Communication Design on the publisher's website for pricing and purchasing information.

Abstract

Evolutions in digital communications since the beginning of the century require information designers to think about the possibilities that digital technologies present and the boundaries they allow communicators to appropriately bend or even subvert. Arguing for a more holistic and humanistic approach to digital communications, this chapter approaches the subject with a proposed theory for “engagement design,” a design process that integrates the expedience of usability, utility, and cognition with human experience, rhetoric, and emotion.

The IRMA Community

Research IRM

Engagement Design: Toward a Holistic Model for Digital Communication Design

Purchase

Abstract

Related Content

IRMA Sponsors