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Empowering Tourists Through Technology: Co-Creative Destination Experiences in the Malaysian Tourism Sector
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Author(s): Rupam Konar (Taylor's University, Malaysia), Md. Tariqul Islam (Taylor's University, Malaysia), Jeetesh Kumar (Taylor's University, Malaysia)and Lazey Doma Bhutia (Independent Researcher, Malaysia)
Copyright: 2025
Pages: 18
Source title:
Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies
Source Author(s)/Editor(s): Ahmad Albattat (Management and Science University, Malaysia), Norhidayah Azman (Management and Science University, Malaysia), Marco Valeri (Niccolò Cusano University, Italy)and Amrik Singh (Lovely Professional University, India)
DOI: 10.4018/979-8-3693-9636-0.ch006
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Abstract
The rapid advancements in ICTs and the rise of Web 3.0 have revolutionized the tourism industry, reshaping the creation and delivery of experiences through digital co-creation. This article explores how these technologies facilitate active tourist participation in developing travel experiences, with a focus on the Malaysian tourism sector. Using the Service-Dominant (S-D) logic framework, it highlights the shift from traditional goods-dominant logic to a service-oriented approach, fostering a more interactive and collaborative environment. Digital platforms like social media and travel blogs play a crucial role in personalizing experiences and building a sense of community. The integration of AI and IoT further enhances authenticity and personalization. The article also addresses challenges in data management, the need for a supportive organizational culture, and opportunities for innovative tourism products and sustainable development. Future research should examine the long-term impacts of digital co-creation on tourism.
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