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Empowering Social Media Users With Ethical AI
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Author(s): E. Pradeep (Loyola Institute of Business Administration, India), Samrat Kumar Mukherjee (Sikkim Manipal Institute of Technology, Sikkim Manipal University, India), P. Selvakumar (Department of Science and Humanities, Nehru Institute of Technology, Coimbatore, India), Aruna Kumari Koppaka (Chalapathi Institute of Engineering and Technology, India), Pankaj Singh Chandel (Dev Sanskriti Vishwavidyalaya, India)and Chirayu Vats (Dev Sanskriti Vishwavidyalaya, India)
Copyright: 2025
Pages: 28
Source title:
Ethical AI Solutions for Addressing Social Media Influence and Hate Speech
Source Author(s)/Editor(s): Swati Chakraborty (Concordia University, Canada)
DOI: 10.4018/979-8-3693-9904-0.ch005
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Abstract
Fairness emphasizes the need to design AI systems that do not perpetuate bias or discrimination, recognizing that algorithms can inadvertently reflect and amplify societal prejudices if not carefully managed. This principle is particularly vital in social media, where biased algorithms can lead to unequal treatment of users based on race, gender, or socio-economic status, ultimately impacting the diversity of voices represented on these platforms. Developers must strive to create algorithms that actively promote inclusivity, ensuring equitable access to information and opportunities for all users. Accountability is another critical principle, necessitating that organizations and developers take responsibility for the outcomes of their AI systems. This principle reinforces the idea that organizations should not only design ethical systems but also be prepared to address any adverse effects or failures that arise from their use. Transparency in AI operations is essential for fostering trust among users.
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