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Empowering Rural Women Entrepreneurs: The Intricate Tapestry of Family and Social Support Networks in India
Abstract
The rural landscape of India is witnessing a remarkable transformation, with women increasingly venturing into entrepreneurship. While these entrepreneurs contribute to household income and reshape their communities' economic fabric, their journeys are not without hurdles. This chapter explores how family and social support networks influence, empower, and shape the entrepreneurial endeavors of rural women in India. Moving beyond a simplistic portrayal of support, it examines diverse forms such as financial assistance, childcare, emotional encouragement, business advice, and access to markets and networks. This nuanced understanding highlights the critical role these networks play in the success and sustainability of women-led rural enterprises. The chapter also delves into challenges like conflicting gendered expectations, limited resources, and power dynamics. Recognizing the unique realities of rural India, it examines how social norms, limited access to formal financial institutions, and community ties influence family and social support.
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