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Employee-Friendly Human Resources Management Strategies in the New Age “Covid” Era

Employee-Friendly Human Resources Management Strategies in the New Age “Covid” Era
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Author(s): Nihan Senbursa (University of Ordu, Turkey)
Copyright: 2022
Pages: 19
Source title: Navigating the New Normal of Business With Enhanced Human Resource Management Strategies
Source Author(s)/Editor(s): Perfecto Gatbonton Aquino Jr. (Independent Researcher, Philippines) and Revenio Cabanilla Jalagat Jr. (Al-Zahra College for Women, Oman)
DOI: 10.4018/978-1-7998-8451-4.ch002


View Employee-Friendly Human Resources Management Strategies in the New Age “Covid” Era on the publisher's website for pricing and purchasing information.


In today's globalized world, with mandatory changes in the way businesses operate due to COVID-19, the criteria for organizations to be ahead of competitors within a globally competitive environment during pandemic has been—and continues to be—associated with their qualified human resources management strategies and the usage of these resources. The concept of “employee-friendly” human resources management has become clear in our lives in the rapidly changing environmental conditions as a result of COVID-19. In the new normal, the changing dimensions of human resources deeply affect employee motivation while the way of satisfying the employee needs of organizations that have developed with continuous changes are differentiating. Employees, who have been motivated well by their organizations and treated as one of the most important dynamics of the organizations, are keen to seize organizational commitment and adopt the organization vision. Therefore, organizations need to increase responsibilities to ensure employee satisfaction in the remote and flexible working system.

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