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Employee Creativity to Deliver Organizational Performance Improvements: A Multiple Case Study Research Design
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Author(s): Emanuela Scarmozzino (University of Calabria, Italy)and Vincenzo Corvello (University of Calabria, Italy)
Copyright: 2017
Pages: 19
Source title:
Integrating Art and Creativity into Business Practice
Source Author(s)/Editor(s): Giovanni Schiuma (University of Basilicata, Italy & University of the Arts London, UK)and Antonio Lerro (University of Basilicata, Italy)
DOI: 10.4018/978-1-5225-2050-4.ch002
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Abstract
This chapter aims to present an empirical model aimed to explore relationships among the elements within the process of employee creativity as driver for organizational performance improvement. The analysis employs a multiple case study research design, focusing on four organizations. The results derive approaches to improving organizational performance. Those approaches' characteristics are: an emphasis on openness to experience in developing novel ideas; the prevalence of creative self-efficacy on the creative behavior. A mutual combination of these characteristics leads to four possible outcomes, pictured in a 2 × 2 matrix as approaches to improving organizational performance. The proposed research design can be used to analyse how changing the form of skill and ability facilitates improvements of organizational performance. The chapter concludes with discussions and limitations, proposing a future research agenda.
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