Empirical Research Methods for Evaluating Affective Satisfaction of Consumer Products

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Author(s): Jaehyun Park (Pohang University of Science and Technology (POSTECH), South Korea)and Sung H. Han (Pohang University of Science and Technology (POSTECH), South Korea)
Copyright: 2015
Pages: 9
Source title: Encyclopedia of Mobile Phone Behavior
Source Author(s)/Editor(s): Zheng Yan (University at Albany, State University of New York, USA)
DOI: 10.4018/978-1-4666-8239-9.ch015

Keywords: Human Aspects of Technology / Information Science Reference / Mobile and Wireless Computing / Social Sciences & Humanities

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Abstract

Affective satisfaction can be defined as a subjective barometer of feelings perceived by users while experiencing and interacting with products. First proposed by Dr. Han of Pohang University of Science and Technology (POSTECH) and Dr. Nagamachi of Hiroshima University, affective engineering has since been the subject of numerous studies designed to build relationship models between design features and affective satisfaction. Some case studies used mobile phones to investigate affective satisfaction. Setting aside practice-based approaches, the cognitive processes of affect and emotion have also been investigated in the field of psychology, including the work of Dr. Russell at Boston University, which regards core affect as a neutral and calm state. This article reviews existing literature, and suggests methods for developing and validating product design concepts in terms of affective satisfaction.

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