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An Empirical Examination of Customer Perceptions of Mobile Advertising

An Empirical Examination of Customer Perceptions of Mobile Advertising
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Author(s): Su-Fang Lee (Overseas Chinese Institute of Technology, Taiwan), Yuan-Cheng Tsai (Da-Yeh University, Taiwan) and Wen-Jang (Kenny) Jih (Middle Tennessee State University, USA)
Copyright: 2009
Pages: 17
Source title: Mobile Computing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): David Taniar (Monash University, Australia)
DOI: 10.4018/978-1-60566-054-7.ch147

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Abstract

Overseas Chinese Institute of Technology, Taiwan; Da-Yeh University, Taiwan; Middle Tennessee State University, USA

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