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Emotions

Emotions

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Copyright: 2018
Pages: 34
Source title: Utilizing Consumer Psychology in Business Strategy
Source Author(s)/Editor(s): Tevfik Dalgic (University of Texas at Dallas, USA)and Sevtap Unal (Izmir Katip Celebi University, Turkey)
DOI: 10.4018/978-1-5225-3448-8.ch007

Keywords: Business & Management / Business and Organizational Research / Business Science Reference / Human Aspects of Business

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Abstract

All events we lived or memories we recall are related to emotions. Emotions are our body's adaptive response, and many times, we use emotions when describing events' importance or effects on us. Emotions are energies for initiatives, for motion, and behavioral act. When we get furious with consumer service, our face turns red, heartbeat increases. Alternatively, we feel yearning when remembering our childhood memories. Some products or brands are nostalgic, like Volkswagen Beetle. In this chapter, emotions and impacts on consumer decisions are discussed.

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