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Emerging Green Entrepreneurship: A Path to Green Business Models
Abstract
This research investigates the concept of green entrepreneurship and its influence on developing sustainable business models in today's economy. Green entrepreneurship refers to business approaches that focus on environmental stewardship and social accountability, striving to build enterprises that integrate profitability with positive ecological and societal outcomes. The significance of green entrepreneurship is rooted in its potential to accelerate the shift to a low-carbon economy by promoting eco-conscious business models across industries like energy, agriculture, tourism, and manufacturing. The study examines the key factors driving green entrepreneurship, including environmental awareness, growing consumer demand for sustainable products, regulatory frameworks, and innovations in technology. The study also explores the obstacles green entrepreneurs face, including financial limitations, complex regulations, competitive market pressures, and operational challenges.
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