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Emergence of Metaverse: An Innovative Technological Fusion in Indian Festivals

Emergence of Metaverse: An Innovative Technological Fusion in Indian Festivals
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Author(s): Ruchika Kulshrestha (GLA University, Mathura, India), Ashutosh Pandey (FORE School of Management, New Delhi, India)and Abhijeet V. Tiwari (GLA University, Mathura, India)
Copyright: 2024
Pages: 18
Source title: New Technologies in Virtual and Hybrid Events
Source Author(s)/Editor(s): Sharad Kumar Kulshreshtha (North-Eastern Hill University, India)and Craig Webster (Ball State University, USA)
DOI: 10.4018/979-8-3693-2272-7.ch007

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Abstract

This chapter aims to examine how the metaverse has given rise to new interpretations of Indian festivals,which also covers a number of difficulties in establishing connections with the communities. The exploratory study that served as the basis for this chapter aimed to gather factual information regarding the current situation and the emerging metaverse related trends. The actual procedures that stakeholders followed were analysed using a qualitative case study. This research uses secondary data from other scholarly papers and articles to offer the authors' perspective on the metaverse festival blueprint. This chapter focuses on the evolutionary concepts of the metaverse and its implications on intangible ceremonial activities.Since there isn't much previous research published in the literature, there isn't a lot of discussion about metaverse in Indian festivals at the moment.

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