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Effective Communication and Awareness Campaigns as Tools for Enhancing Tax Compliance: Insights and Strategies
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Author(s): Mohamed Bouaddi (Moulay Ismail University, Meknes, Morocco), Mohammed Beddaa (Higher School of Technology, Mohammed First University, Oujda, Morocco)and Badr Bentalha (Sidi Mohammed Ben Abdellah University, Fez, Morocco)
Copyright: 2025
Pages: 22
Source title:
Modeling and Profiling Taxpayer Behavior and Compliance
Source Author(s)/Editor(s): Bouchra Alj (Faculty of Legal, Economic, and Social Sciences of Mohammedia, Hassan II University, Casablanca, Morocco), Lhoussaine Alla (Sidi Mohamed Ben Abdellah University, Morocco)and Badr Bentalha (Sidi Mohamed Ben Abdellah University, Morocco)
DOI: 10.4018/979-8-3373-0422-9.ch009
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Abstract
This article explores the importance of communication and tax awareness as key levers for improving tax compliance. In a context where tax compliance is essential for ensuring economic stability and funding public services, many governments face challenges in achieving high levels of compliance. The issue raised, therefore, is to understand how communication strategies can influence taxpayer behavior and encourage them to meet their tax obligations. The study aims to examine the role of communication, as well as awareness campaigns, in enhancing tax compliance. The chapter seeks to demonstrate how clear, transparent, and accessible communication, combined with awareness efforts, can help reduce tax evasion and foster a culture of respect for tax regulations. To this end, a qualitative methodology was employed, including interviews with tax experts and taxpayers. The findings reveal that tailored communication channels and targeted awareness campaigns can positively impact the understanding of tax obligations, reduce tax evasion, and build taxpayer trust in the tax system.
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