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EcoTech Harmony: A Case Study of Sustainable Resource Management Through AI Integration and Online Community Engagement in the Circular Economy - Insights From Leading Brands
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Author(s): Axita Thakkar (Parul University, India), Bijal Zaveri (Parul University, India)and Tsegaye Mathewos (Shalom Business and Technology College, Ethiopia)
Copyright: 2024
Pages: 23
Source title:
Utilizing Technology for Sustainable Resource Management Solutions
Source Author(s)/Editor(s): Kuldeep Singh (School of Management, Gati Shakti Vishwavidyalaya, Vadodara, India), Richa Singh Dubey (Motilal Nehru National Institute of Technology Allahabad (MNNIT) Allahabad, India), Douglas W.S. Renwick (Nottingham Business School, Nottingham Trent University, UK)and Rohan Crichton (David D. Reh School of Business, Clarkson University, USA)
DOI: 10.4018/979-8-3693-2346-5.ch009
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Abstract
“EcoTech Harmony” explores the fusion of artificial intelligence (AI) and sustainable resource management in the circular economy, resonating in a world grappling with technology and environmental crises. Industry leaders like Apple, IKEA, and Google showcase a commitment to reshaping business practices for sustainability, leveraging cutting-edge AI to optimize resource efficiency and promote the circular economy. The study, done globally, examines Indian companies aligning with sustainability guidelines, including Tata Group and Infosys. Tesla's AI-driven role in the electric vehicle revolution is highlighted, emphasizing energy optimization. Consumer product giants like Patagonia, Adidas, and tech titans Microsoft and Philips showcase how AI contributes to waste reduction and environmental stewardship. The study aims to guide companies worldwide in transitioning to a sustainable future, fostering a harmonious synergy between business, technology, and the environment.
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