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Economic Implications of Virtual Goods and Digital Assets in the Scope of Metaverse: An Analysis
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Author(s): V. Suganya (SRM Institute of Science and Technology, Vadapalani, India)and V. Sasirekha (SRM Institute of Science and Technology, Vadapalani, India)
Copyright: 2024
Pages: 7
Source title:
Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms
Source Author(s)/Editor(s): Babita Singla (Chitkara Business School, Chitkara University, Punjab, India), Kumar Shalender (Chitkara Business School, Chitkara University, India)and Nripendra Singh (Pennsylvania Western University, USA)
DOI: 10.4018/979-8-3693-1866-9.ch003
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Abstract
The advent of the metaverse has ushered in a new era of digital interaction, fundamentally reshaping the global economy. This research analysis delves into the economic implications of virtual goods and digital assets within the metaverse, shedding light on the complex dynamics that underpin this emerging digital economy. First the authors explore the metaverse as a thriving marketplace for virtual goods, investigating the factors driving demand and pricing mechanisms for these intangible assets. They analyse the impact of scarcity, digital scarcity, and blockchain-based ownership systems on the valuation and trade of virtual assets. Second, the research investigates the interplay between the metaverse's digital economy and the traditional world economy. They examine the emergence of virtual jobs, income streams, and the taxation challenges associated with this new form of work. Third, this study scrutinizes the role of virtual assets and metaverse platforms in reshaping advertising, marketing, and branding strategies.
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