Ecological Sightseeing: The SOR-Based Perspective

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Author(s): Faiza Sultan (Riphah International University, Faisalabad, Pakistan), Asif Ali Safeer (Huanggang Normal University, China), Muhammad Asim Nawaz (Government College University, Faisalabad, Pakistan)and Waqas Sarwar (Riphah International University, Faisalabad, Pakistan)
Copyright: 2024
Pages: 18
Source title: Supporting Environmental Stability Through Ecotourism
Source Author(s)/Editor(s): Muhammad Abrar (Lyallpur Business School, Government College University, Faisalabad, Pakistan), Muhammad Asim Nawaz (Lyallpur Business School, Government College University, Faisalabad, Pakistan), Faiqa Kiran (Lyallpur Business School, Government College University, Faisalabad, Pakistan)and Fahad Asmi (School of Business, Charles Sturt University, Bathurst, Australia)
DOI: 10.4018/979-8-3693-1030-4.ch012

Keywords: Business & Management / Business Science Reference / Hospitality, Travel & Tourism Management / Hospitality, Travel, and Tourism Management

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Abstract

This chapter delves into the ecotourism landscape of Pakistan, offering a fresh perspective through the lens of the S-O-R framework. The current state of ecotourism in Pakistan is explored in detail, emphasizing the importance of adopting a new approach to gain a comprehensive understanding. The stimulus-organism-response model, a widely recognized model in environmental psychology, holds significant implications for diverse research domains. Through this chapter, the authors investigate the potential applications of the S-O-R model in the field of ecotourism.

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