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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

E-Service Innovation in Rural Africa Through Value Co-Creation

E-Service Innovation in Rural Africa Through Value Co-Creation
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Author(s): Anna Bon (Vrije Universiteit Amsterdam, The Netherlands), Jaap Gordijn (Vrije Universiteit Amsterdam, The Netherlands)and Hans Akkermans (Vrije Universiteit Amsterdam, The Netherlands)
Copyright: 2020
Pages: 19
Source title: Disruptive Technology: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-9273-0.ch043

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Abstract

E-Services have great potential, even in resource-poor environments such as in sub-Saharan Africa. However, contextual factors pose significant challenges for development, feasibility, deployment and sustainability of e-services. This chapter presents a case of e-service value co-creation in a rural context, with targeted end users in regions characterized by limited electricity infrastructure and poor or absent internet, strong diversity in languages spoken, high illiteracy rates and limited purchasing power. It offers a methodology to upfront analyze business model sustainability for e-service innovation in severely resource-constrained contexts. This is illustrated by an extensive case study in which a voice-based microblogging e-service was developed and deployed with local stakeholders in rural Mali.

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