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E-Commerce
Abstract
The chapter outlines the importance of being connected over the internet and the opportunities the world wide web (WWW) offers to the foodservice industry. Restaurants, bars, and catering companies can significantly benefit from the exposure a website gives them internationally 24/7/365. Today's business landscape is far more connected worldwide than ever before. Not having a presence on the internet with a website and or an e-commerce business means being left out without exposure and without the possibility of expanding the business. The questions a foodservice operator should ask are not about the need for the internet and a website, but rather how much should be invested in it. Millions of businesses like restaurants worldwide have benefited from their website and presence on the WWW. The opportunities to increase revenue and compete against others have never been greater, from online table reservation systems to selling recipe books and merchandise.
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