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E-Commerce Evolution: Tracing the Impact on Travel and Tourism Through Time
Abstract
E-commerce has emerged as a catalyst for novel business prospects within the global travel and tourism sector. This paper presents a historical analysis, exploring the permeation of e-commerce in the travel and tourism industry. The analysis highlights consistent customer experiences across diverse channels, airlines, and international as well as domestic travel, particularly in emerging economies with limited internet accessibility. It contends that various emerging technologies, such as mobile devices and global positioning systems, warrant careful consideration, necessitating a systematic assessment of their effects. The paper asserts that the industry faces a substantial challenge in comprehensively evaluating the impact of these technologies on various facets of the travel sector and determining the actual value-added services they offer to consumers. In conclusion, the study underscores the imperative for the industry to proactively assess and adapt to the evolving landscape shaped by these technologies.
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