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E-Commerce and Its Role in the Development of India's Indigenous Product Base
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Author(s): Javaid Ahmad Bhat (Centre of Central Asian Studies, University of Kashmir, India)and Sushmita Dhar (University of Kashmir, India)
Copyright: 2021
Pages: 15
Source title:
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
Source Author(s)/Editor(s): Hatem El-Gohary (College of Business and Economics, Qatar University, Qatar), David Edwards (Birmingham City University, UK)and Mohamed Slim Ben Mimoun (Qatar University, Qatar)
DOI: 10.4018/978-1-7998-7192-7.ch010
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Abstract
This work aims to fathom how the traditional and the indigenous product base of India will change if it rides the supersonic flight of the booming e-commerce sector. E-commerce has registered unprecedented growth in the developed world, and in the developing world, the transition is more visible and is garnering a foothold in a multitude of ways. Propelled by rising smartphone penetration, 4G networks, and increasing consumer wealth, the Indian e-commerce market is expected to grow significantly. Addendum to this will be the initiatives taken to indicate the transition. One such prospective sector that will ensure this is India's traditionally produced/manufactured or exclusive homegrown products. Linking these locally vibrant products or goods in states per se with e-commerce will ensure the growth and development of the said products and will stretch their outreach both in the country and worldwide. This in turn will ensure the development of the particular regions and the country as a whole apart from carving an undaunted place in the export portfolio of the country.
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