Distribution and Logistics Modeling

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Copyright: 2012
Pages: 27
Source title: Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
Source Author(s)/Editor(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education ITESM, Mexico)
DOI: 10.4018/978-1-4666-0969-3.ch006

Keywords: Business & Management / Business Information Systems / Business Science Reference / Decision Support Systems

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Abstract

The distribution channels include logistics, inventory, and communication services essential to marketing firms and consumers. Firms take help of the advanced technologies towards homogenization of time and distribution locations. This chapter emphasizes various models of distribution and suggests how existing firms and entrepreneurs can perform their distribution functions more efficiently. Developing efficient distribution strategies are emphasized with reference to the systems thinking approaches in the chapter. Discussions in the following text also look at systems thinking approach as a tool to develop distribution strategies for leveraging the process dynamics in distribution system and managing warehouses and inventories at lower costs. It is argued that distribution channels are formed to solve critical distribution problems including functional performance, reduced complexity, and specialization.

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