Disruptions and Value in the Interactive Digital Media Marketplace

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Author(s): Omar El-Sawy (University of Southern California, USA)and Francis Pereira (University of Southern California, USA)
Copyright: 2012
Pages: 11
Source title: Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch001

Keywords: Information Science Reference / Interactive Technologies / Media & Communications / Multimedia Technology

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Abstract

This introductory chapter explains business modeling in the context of interactive digital products and services. The ADVISOR framework is presented as a useful means of articulating value. A review of other approaches suggests that business modeling is all about determining value and the ADVISOR framework is a valid one.

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