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Disruptions in the IDM Marketplace: Time-Shifted TV
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Author(s): Huang Jian (Nanyang Technological University, Singapore), Daniel Tan Dezheng (Nanyang Technological University, Singapore)and Ren Buyi (Nanyang Technological University, Singapore)
Copyright: 2012
Pages: 10
Source title:
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch013
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Abstract
The proliferation of digital video content and the diffusion of broadband Internet networks have resulted in the growth of online video and video on demand as forms of time-shifted television. This chapter examines time-shifted-television as a disruptive influence to traditional broadcast television. The conceptual framework of syndicators, aggregators, and distributors (SAD Framework) is used to analyze the market for time-shifted television. This chapter examines the issues and challenges faced by time-shifted television to cross the chasm and gain adoption in the mainstream market. Finally, using the VISOR framework, we also examine the business models which could enable time-shifted television to cross the chasm.
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