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Digitally Mediated Wardrobes: Advancing Sustainable Consumption in the Fashion Ecosystem
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Author(s): Meghna Gupta (Lovely Professional University, India)and Amit Kakkar (Lovely Professional University, India)
Copyright: 2026
Pages: 34
Source title:
Promoting Sustainable Consumption in Fashion With AI
Source Author(s)/Editor(s): Luzia Arantes (Águeda School of Technology and Management, University of Aveiro, Portugal & Polytechnic University of Cávado and Ave, Portugal)
DOI: 10.4018/979-8-3373-5525-2.ch007
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Abstract
The fashion industry is facing a pivotal transformation shaped by digital innovation and sustainability demands. Digitally mediated wardrobes, including AI-powered outfit planners, virtual wardrobe platforms, and AR/VR fitting tools, are redefining how consumers interact with clothing. By promoting mindful consumption, rewearing, and optimized apparel use, these technologies reduce waste and encourage circular practices. This chapter explores the intersection of technology, consumer behavior, and sustainability, analyzing their impact on consumption patterns, infrastructure, and environmental outcomes. Ethical issues of data privacy, inclusivity, and digital access are critically examined. Drawing from academic research, case studies, and sustainability reports, the chapter argues that digital wardrobes are not only reshaping the fashion ecosystem but also creating pathways for systemic change. Positioned at the crossroads of culture, policy, and technology, they offer a viable route toward a more sustainable and circular fashion model.
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