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Digitalization and the Globalization of Education: How Social Media and Websites Guide International Students in the Digital Era
Abstract
Globalization and digitalization have transformed how higher education institutions interact with potential students, particularly through social media. Prospective students face various challenges; hence, accurate, reliable information is essential to address these complexities. Students use university websites and social media as sources when researching study-abroad options. However, preferences differ across regions, highlighting the need for tailored digital strategies. Hence, understanding how social media and websites influence international students to study abroad is crucial. Higher education institutions use social media for digital marketing, enabling direct engagement and quick responses to student queries. By leveraging social media, institutions expand their reach, enhance visibility, and attract students globally. While the study emphasizes the transformative potential of social media, it primarily focuses on its role in marketing and decision-making processes, leaving room for further exploration of long-term outcomes and cultural nuances in student preferences.
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