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Digital Twin Integration in Healthcare Marketing Enhancing Patient Experience and Operational Efficiency
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Author(s): Archi Dubey (The ICFAI University, India), Saket Ranjan Praveer (Kristu Jayanti College, India)and Dipti Baghel (Dr. K.C.B. Government PG College, India)
Copyright: 2024
Pages: 15
Source title:
Exploring the Advancements and Future Directions of Digital Twins in Healthcare 6.0
Source Author(s)/Editor(s): Archi Dubey (The ICFAI University, India), C. Kishor Kumar Reddy (Stanley College of Engineering and Technology for Women, India), Srinath Doss (Botho University, Botswana)and Marlia Mohd Hanafiah (Universiti Kebangsaan Malaysia, Malaysia)
DOI: 10.4018/979-8-3693-5893-1.ch019
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Abstract
In healthcare, digital twins transform marketing by understanding patient needs, optimizing resources, and tailoring campaigns. This chapter explores integrating digital twins into marketing, leveraging them to understand patient behaviors and preferences. The Kano model was used to understand the customer expectation, experience, and excitement towards satisfaction which will further leads to developing the marketing strategy for digital twin healthcare sector. It identifies benefits, challenges, and best practices for implementation. Digital twins enable personalized campaigns and optimize resource allocation, leading to improved engagement and satisfaction. This research aims to advance the understanding of how digital twins can transform healthcare provision and enhance patient well-being, ultimately driving improvements in healthcare delivery and patient outcomes
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