Digital Marketplace as a New Frontier of Electronic Commerce

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Author(s): Muhammad Anshari (Universiti Brunei Darussalam, Brunei), Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei)and Abdullah Al-Mudimigh (Dar Al Uloom University, Saudi Arabia)
Copyright: 2022
Pages: 16
Source title: Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (University of Oviedo, Spain), Xi Zhang (Tianjin University, China), Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei)and José Emilio Labra Gayo (University of Oviedo, Spain)
DOI: 10.4018/978-1-7998-8524-5.ch007

Keywords: Business and Organizational Research / Business Science Reference / Knowledge Management and Library Science / Technology Adoption & Evolution

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Abstract

The digital marketplace is a major competitor now for the conventional marketplace especially in Southeast Asian countries (ASEAN) where digital marketplaces are booming and developing at an aggressive rate. The study also focuses on the challenges of eBay as a leading digital marketplace in battling their privacy and security threat, handling customer complaints about their services, or how government intervention provides an impact to their business, and competing with similar service provides. The other challenges are also associated with geographical distribution for marketing strategic location and why eBay should maintain their business like any other conventional business practices. Finally, the authors explore how concerned they are towards customer service as fundamental for any business.

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Digital Marketplace as a New Frontier of Electronic Commerce

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