Digital Convergence and Home Network Services in Korea: Part 2 – Business Models and Strategic Alliances

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Author(s): Hyun-Soo Han (Hanyang University, South Korea), Heesang Lee (Sungkyunkwan University, South Korea)and Yeong -Wha Sawng (Electronic and Telecommunications Research Institute, South Korea)
Copyright: 2009
Pages: 13
Source title: Handbook of Research on Telecommunications Planning and Management for Business
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-60566-194-0.ch015

Keywords: Information Science Reference / Media & Communications / Networking and Telecommunications / Telecommunications

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Abstract

In this chapter, we proposed managerial implications and strategic alliance opportunities of the home network service providers in Korea. Based on in-depth analysis of recent industrial status of home network services in Korea, we first analyzed business models of each interested parties participating converging services of home network industry. Next, in order to complement the weakness of participant’s business models, strategic business alliance opportunities and managerial implications were drawn upon resource-based view (RBV) theories. Subsequently, strategic propositions for the success of the home network are suggested at the firm level, with respect to three main converging home network services. Finally, we offer future directions and considerations to expedite home network service evolution. The findings and propositions suggested in this study could be exploited for further research on other digital convergence services.

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Digital Convergence and Home Network Services in Korea: Part 2 – Business Models and Strategic Alliances

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