Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Digital Asset Management Concepts

Digital Asset Management Concepts
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Author(s): Ramesh Subramanian (Quinnipiac University, USA)
Copyright: 2009
Pages: 6
Source title: Encyclopedia of Information Science and Technology, Second Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-60566-026-4.ch176


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“DAM. Looks like something you might say if you couldn’t find a photograph you needed for a front-page story. But DAM—digital asset management—is actually designed to preempt such frustrated outbursts. In an age when oodles of media, including print, images, video and audio, are stored in computers rather than file cabinets, newspapers and other groups need a way to organize, manipulate and share those media quickly and easily.” (Grimes, 1998) Dramatic changes have occurred on the corporate front in the last few years, as more and more businesses have started to conduct commerce on the Internet. New business concepts and products are being developed on a daily basis. The accent is on speed, and changes occur quickly – daily, hourly or even minute-to-minute. Two major facets of these changes are: 1. Large amounts of data are created and stored in digitized forms in organizations, and 2. New “digital products” are created. As more and more information is created in electronic form, organizations are faced with the following problems: • The volume of digital data has become cumbersome to manage and reuse (Sharples, 1999). • Organizations have struggled to reduce cycle time, maintain brand consistency, and coordinate crossmedia publishing as well as one-to-one marketing efforts. • The number of digital assets that an organization may manage has exploded. • Gistics, a California-based research firm that has studied media asset management for several years, estimates that approximately 30% of all media assets in organizations are misplaced, and then reworked or duplicated. A 2001 Frost and Sullivan market indicator report by Subha Vivek forecasts tremendous future growth in the U.S. digital media management market (Vivek, 2001). The three market segments that will be affected represent the capture, storage and access, and distribution of digital media, respectively. The promise of digital asset management has attracted a lot of commercial enterprises and software research laboratories, and several products have been introduced commercially in the last few years. However, due to the “newness” of the field, there is not much academic research literature in the field. A good source of academic thought in this field can be found in the online proceedings of the Annenberg DAM Conference, held at the Annenberg School of Communication, University of Southern California in 1998 (Annenberg DAM Conference, 1998).

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