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Digi Moh: The Employee Attrition Conundrum

Digi Moh: The Employee Attrition Conundrum
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Author(s): Parul Gupta (Institute of Technology and Science, Ghaziabad, India), Suman Pathak (Jain Group of Institutions, India)and Neelam Jethani (Jain Group of Institutions, India)
Copyright: 2025
Pages: 12
Source title: Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape
Source Author(s)/Editor(s): Ponmalar N. Alagappar (Universiti Malaya, Malaysia)and Ramakrishna Yanamandra (Skyline University College, UAE)
DOI: 10.4018/979-8-3693-9261-4.ch006

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Abstract

This case is based on problem of employee attrition in Digimoh.inc, a digital marketing agency in Jabalpur, Madhya Pradesh, India. It is a factual study on an existing organization. Authors have collected information first hand by interviewing the Founder and the employees of the company. The case starts with the Founder of the company fretting about the recent rise in number of resignations in the organization. He assigns the responsibility of identification of the likely reasons for the same to two of his team members from HR department. This is followed by an intense scrutiny of all aspects which could be contributing to the high attrition. The case concludes with an open discussion between the Founder and the employees to generate ideas which can solve the dilemma around the employee crisis.

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