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Development of Business Through the Internet and Social Media: The Professional Use of Audiovisual Media Technologies Through Strategic Tactics and Practices
Abstract
This chapter will cover development of business from and through the internet and social media. The aim of the chapter, which was set from the beginning, was twofold. The primary aim was (1) to explain the role of the effective usage of social media in the business environment and (2) to prove effective professional use-based communication process from and through audiovisual media technologies and, secondly, to become an important guide, but also a list of (new) strategic tactics and practices from and through the internet and social media, while providing a rich bibliography through literature (from theory to practice) and historical elements as a source of further study. The modern age is constantly changing, and there will always be room for improvement.
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