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Developing Strategies in the Sharing Economy: Human Influence on Artificial Neural Networks
Abstract
The sharing economy is challenging the traditional business models and strategies by encouraging collaboration, non-ownership, temporal access, and redistribution of goods and/or services. Within this framework, the current chapter aims to examine how managers influence, voluntarily or involuntarily, the reliability of a managerial early warning system, based on an artificial neural network. The analysis focuses on seven Romanian sustainable knowledge-based organizations and brings forward that managers tend to influence the results provided by a managerial early warning system based on artificial neural network, voluntarily and involuntarily. On the one hand, they are the ones who consciously decide which departments and persons are involved in establishing the structure of the managerial early warning system. On the other hand, they unconsciously influence the structure of the managerial early warning system through the authority they exercise during the managerial debate.
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