Developing a Dynamic View of Broadband Adoption

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Author(s): Herbert Daly (Brunel University, UK), Adriana Ortiz (TECNUN University of Navarra, Spain), Yogesh K. Dwivedi (Swansea University, UK), Ray J. Paul (Brunel University, UK), Javier Santos (TECNUN University of Navarra, Spain)and Jose M. Sarriegi (TECNUN University of Navarra, Spain)
Copyright: 2008
Pages: 15
Source title: Handbook of Research on Global Diffusion of Broadband Data Transmission
Source Author(s)/Editor(s): Yogesh K. Dwivedi (Swansea University, UK), Anastasia Papazafeiropoulou (Brunel University, UK)and Jyoti Choudrie (University of Hertfordshire, UK )
DOI: 10.4018/978-1-59904-851-2.ch020

Keywords: Engineering Science Reference / Global Information Technology / Media & Communications / Telecommunications

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Abstract

The widespread domestic use of broadband Internet technology has been recognized to have a positive influence on national economies and improve the life of citizens. Despite substantial investment to develop the infrastructure, many countries have experienced slow adoption rates for broadband. This chapter develops a view of UK broadband adoption using dynamic modeling techniques based on an existing statistical study. The contrasting approaches to modeling are compared. Principles of a dynamic modeling system are introduced and an appropriate form for broadband adoption chosen. The process of building a dynamic model based on an existing static model of broadband adoption is presented. Finally, the new perspective of the dynamic model is explored using the causal loop analysis technique.

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