Determining the Importance of Domestic Firms on Stock Market Performance in Terms of Financial Marketing: An Application on OECD Countries

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Author(s): İrfan Ersin (Istanbul Medipol University, Turkey)
Copyright: 2020
Pages: 18
Source title: Handbook of Research on Decision-Making Techniques in Financial Marketing
Source Author(s)/Editor(s): Hasan Dinçer (Istanbul Medipol University, Turkey)and Serhat Yüksel (İstanbul Medipol University, Turkey)
DOI: 10.4018/978-1-7998-2559-3.ch013

Keywords: Accounting & Finance / Business & Management / Business Science Reference / Marketing and Consumer Behavior

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Abstract

This chapter examines the relationship between stock market value of domestic firms traded in stock markets in OECD countries and stock index for 1990-2018 period. As a result of Pedroni Panel Cointegration and Dumitrescu-Hurlin Panel Causality Analysis, there is a relationship between the market values of domestic firms traded on the stock exchange and the stock index. In addition, a two-way causality relationship was found. This situation indicates that this relationship is very powerful. It can be understood that adding domestic companies to the stock market has a significant effect on the stock prices and this will attract foreign investors to enter the market.

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Determining the Importance of Domestic Firms on Stock Market Performance in Terms of Financial Marketing: An Application on OECD Countries

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