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Determinants of the Risk-Taking Attitude among Small Equity Investors

Determinants of the Risk-Taking Attitude among Small Equity Investors
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Author(s): Imran Ali (Department of Business Adminstration, King Abdulaziz University, Jeddah, Saudi Arabia), Saleh Al-Sabaan (King Abdulaziz University, Jeddah, Saudi Arabia) and Saud Mandurah (King Abdulaziz University, Jeddah, Saudi Arabia)
Copyright: 2020
Pages: 16
Source title: Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-2448-0.ch007

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Abstract

This study explores the personality traits, perceived personal control, behavioral biases, culture, and socio-demographics in determining individual equity investor's risk assumption attitude. The study uses a survey approach to collect responses from small equity investors. A conceptual model is developed and hypotheses are tested through structure equation model (SEM). The result identifies personality traits, perceived personal control, behavioral biases, cultural factor and socio-demographic variables as strong determinants of small equity investor's risk assumption attitude.

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