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Determinants for Value Creation in Mobile Apps Within the Tourist Experience: An Exploratory Study in a Northern City in Portugal
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Author(s): Ana Margarida Martins (Polytechnic Institute of Cávado and Ave, Portugal)and Beatriz Casais (School of Economics and Management, University of Minho, Portugal & IPAM, Porto, Portugal & CiTUR, Portugal)
Copyright: 2020
Pages: 19
Source title:
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Source Author(s)/Editor(s): Célia M.Q. Ramos (University of Algarve, Portugal), Cláudia Ribeiro de Almeida (University of Algarve, Portugal)and Paula Odete Fernandes (Polytechnic Institute of Bragança, Portugal)
DOI: 10.4018/978-1-7998-1947-9.ch013
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Abstract
This study focuses on the use of mobile applications in tourism context (m-tourism). A survey was applied to a hotel in the city of Guimarães, in the north of Portugal, with a sample of 98 tourists. 94 reported to use these devices in tourism context to access information and share experiences in social networks, taking photos and videos, and using GPS. Users have a preference for free applications and look for the creation of itineraries. The use of the app in offline mode is the most valued feature, as well as the availability of updated and useful information. Only 13,7% of the inquired tourists referred the use of the app of the destination Guimarães, where they were staying. This shows that besides the features, it is crucial the promotion of mobile touristic apps, and the establishment of partnerships and rewards to incentivize its use.
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