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Destination Revisit Intention, Continuity, Survival, Success: Ecotourism
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Author(s): Saqib Rehman (Lahore College for Women University, Pakistan), Nabeela Arshad (Lahore College for Women University, Pakistan)and Adeel Nasir (Lahore College for Women University, Pakistan)
Copyright: 2024
Pages: 21
Source title:
Supporting Environmental Stability Through Ecotourism
Source Author(s)/Editor(s): Muhammad Abrar (Lyallpur Business School, Government College University, Faisalabad, Pakistan), Muhammad Asim Nawaz (Lyallpur Business School, Government College University, Faisalabad, Pakistan), Faiqa Kiran (Lyallpur Business School, Government College University, Faisalabad, Pakistan)and Fahad Asmi (School of Business, Charles Sturt University, Bathurst, Australia)
DOI: 10.4018/979-8-3693-1030-4.ch011
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Abstract
Ecotourism is a subfield and dimension of tourism that was highlighted in the mid of nineties. The current chapter presents a comprehensive model that provides a road map to the local community, tourism experts, destination managers, and tourism companies to achieve continuous growth at their locations. The theoretical model covers the elements of customer satisfaction, and quality of delivered services, and guides how to sustain continuity in revisits. The conceptual framework is segregated into two main streams that originated from ecotourism. This first stream holds the five components that are of primary importance including awareness of visitors, perceived service performance, growth of the tourism industry, tourism infrastructure, and behavioral attention. The next stream contains another five components including environmental concerns, continuity of tourism intention, impact on the lives of the local people, tourism satisfaction, and WOM. Both streams are mandatory elements for the continuity, revisits, retention, and sustainability of particular ecotourist destinations.
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