Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Designs of Mixed Method Research

Designs of Mixed Method Research
View Sample PDF
Author(s): Amir Manzoor (Bahria University, Pakistan)
Copyright: 2020
Pages: 27
Source title: Cognitive Analytics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-2460-2.ch007


View Designs of Mixed Method Research on the publisher's website for pricing and purchasing information.


Mixed methods research is becoming an increasingly popular approach in the discipline fields of sociology, psychology, education and health sciences. Calls for the integration of quantitative and qualitative research methods have been advanced in these fields. A key feature of mixed methods research is its methodological pluralism, which frequently results in research which provides broader perspectives than those offered by mono-method designs. The central premise of mixed methods is that the use of quantitative and qualitative approaches in combination provides a better understanding of research problems and complex phenomena than either approach alone. The purpose of this chapter is to review designs of mixed methods research. The study surveys the common designs of mixed methods research and examine the main characteristics of each in terms of purposes, strengths, and issues, and posits suggestions on the application of these designs.

Related Content

Jaime Salvador, Zoila Ruiz, Jose Garcia-Rodriguez. © 2020. 12 pages.
Stavros Pitoglou. © 2020. 11 pages.
Mette L. Baran. © 2020. 13 pages.
Yingxu Wang, Victor Raskin, Julia M. Rayz, George Baciu, Aladdin Ayesh, Fumio Mizoguchi, Shusaku Tsumoto, Dilip Patel, Newton Howard. © 2020. 15 pages.
Yingxu Wang, Lotfi A. Zadeh, Bernard Widrow, Newton Howard, Fran├žoise Beaufays, George Baciu, D. Frank Hsu, Guiming Luo, Fumio Mizoguchi, Shushma Patel, Victor Raskin, Shusaku Tsumoto, Wei Wei, Du Zhang. © 2020. 18 pages.
Nayem Rahman. © 2020. 24 pages.
Amir Manzoor. © 2020. 27 pages.
Body Bottom