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Design of a Digital Kissan Hub Prototype for Farmer Produce Organizations to Empower Agribusiness
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Author(s): Sreekantha Desai Karanam (NMAM Institute of Technology, India), Anantha Padmanabha Achar (JKSH Institute of Management Studies, India)and R. V. Kulkarni (CSIBER, India)
Copyright: 2021
Pages: 27
Source title:
Opportunities and Strategic Use of Agribusiness Information Systems
Source Author(s)/Editor(s): Ferdinand Ndifor Che (W3-Research, USA & APPC Research, Australia), Kenneth David Strang (W3-Research, USA & APPC Research, Australia)and Narasimha Rao Vajjhala (University of New York Tirana, Albania)
DOI: 10.4018/978-1-7998-4849-3.ch012
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Abstract
The agriculture sector in India has witnessed significant improvements in the adoption of modern technologies and mechanization to enhance crop yield levels in recent decades. The farmers require timely marketing of their produce to improve their liquidity for meeting their expenses. The lack of digitization and dominance of middlemen, poor market support, lack of knowledge, and inability to store their produce for better prices are core issues to be addressed for the economic prosperity of farmers. Today only 27% consumer price value reaches farmers, thus making agriculture a non-viable activity; hence, farmers are becoming poor, bankrupt, and committing suicide. The real fact is that Indian farmers are poor, but agribusiness is very prosperous. Implementing modern agricultural practices, legal farmer produce organizations (FPO), digital kissan hub (DKH) would promote agriculture and agribusiness. This chapter reviewed the digitization in agribusiness and designed a prototype of a Digital Kissan Hub to empower FPO, to enhance farmers income and ensure food security of the nation.
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