IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Design of Mobile Television in Europe

The Design of Mobile Television in Europe
View Sample PDF
Author(s): Pieter Ballon (Vrije Universiteit Brussel, Belgium) and Olivier Braet (Vrije Universiteit Brussel, Belgium)
Copyright: 2009
Pages: 25
Source title: Mobile Computing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): David Taniar (Monash University, Australia)
DOI: 10.4018/978-1-60566-054-7.ch095

Purchase

View The Design of Mobile Television in Europe on the publisher's website for pricing and purchasing information.

Abstract

Mobile television is potentially the most anticipated mass-market mobile application across Europe. This chapter examines the business model design of mobile TV by the various stakeholders currently piloting mobile broadcasting in the European national markets. It adapts a generic business model framework to systematically compare five recent pilots of the two mobile broadcasting technologies that are currently trialled most intensively in Europe, that is, digital video broadcasting-handheld (DVB-H) and digital audio broadcasting-Internet protocol (DAB-IP). The article illustrates the cross-impact of cooperation agreements between the various stakeholders with technological, service- related, and financial design choices. It also provides insights as to the likely business models in the upcoming commercialisation phase of mobile broadcasting in Europe.

Related Content

Aysu AltaƟ. © 2022. 23 pages.
Anusha Thakur. © 2022. 20 pages.
Yigit Yurder, Mehmet Altug Sahin. © 2022. 28 pages.
Anusha Thakur. © 2022. 26 pages.
Ali Yuce. © 2022. 22 pages.
Khouloud Mouihbi, Nedra Bahri-Ammari, Daouda Coulibaly. © 2022. 25 pages.
Anusha Thakur. © 2022. 17 pages.
Body Bottom