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Design-Led Innovation: Overcoming Challenges to Designing Competitiveness to Succeed in High Cost Environments

Design-Led Innovation: Overcoming Challenges to Designing Competitiveness to Succeed in High Cost Environments
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Author(s): Sam Bucolo (University of Technology, Sydney, Australia) and Cara Wrigley (Queensland University of Technology, Australia)
Copyright: 2014
Pages: 11
Source title: Global Perspectives on Achieving Success in High and Low Cost Operating Environments
Source Author(s)/Editor(s): Göran Roos (Swinburne University, Australia) and Narelle Kennedy (The Kennedy Company Pty Ltd., Australia)
DOI: 10.4018/978-1-4666-5828-8.ch009

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Abstract

This chapter focuses on demonstrating the role of Design-Led Innovation (DLI) as an enabler for the success of Small to Medium Enterprises (SMEs) within high growth environments. This chapter is targeted toward businesses that may have been exposed to the concept of design previously at a product level and now seek to better understand its value through implementation at a strategic level offering. The decision to engage in the DLI process is made by firms who want to remain competitive as they struggle to compete in high cost environments, such as the state of the Australian economy at present. The results presented in this chapter outline the challenges in the adoption of the DLI process and the implications it can have. An understanding of the value of DLI in practice—as an enabler of business transformation in Australia—is of benefit to government and the broader design community.

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