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Deriving Value from Platforms in IDM
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Author(s): Sze Wei (Nanyang Technological University, Singapore), Niazi Babar Zaman Khan (Nanyang Technological University, Singapore)and Satish Kumar Sarraf (Nanyang Technological University, Singapore)
Copyright: 2012
Pages: 11
Source title:
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch010
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Abstract
In this chapter, we will discuss what value is and how a firm in the Interactive Digital Marketplace may garner it with a fundamental technology option. Firms often come to a crossroad, choosing whether to keep a platform open or closed. This decision is never direct or ever simple. We explore the various value propositions that a firm may derive by keeping the platform open versus closed and see how the firm has to look both ways, inwards and outwards, to arrive at a solution. Market forces, though invisible, are strongly felt by the firm. This chapter also investigates how these forces affect this decision. Lastly, we propose an overarching framework that we hope may prove useful in aiding the reader with this difficult decision.
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