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Deepening the Use of Social Media and Tourism Travel Behaviour
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Author(s): Cláudia Ribeiro de Almeida (University of Algarve, Portugal), Célia M.Q. Ramos (University of Algarve, Portugal), Maria del Mar Alonso Almeida (Autonomous University of Madrid, Spain), Paula Odete Fernandes (UNIAG, Instituto Politécnico de Bragança, Portugal)and Lucas Estrada Gamarra (University of Algarve, Portugal)
Copyright: 2020
Pages: 16
Source title:
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Source Author(s)/Editor(s): Célia M.Q. Ramos (University of Algarve, Portugal), Cláudia Ribeiro de Almeida (University of Algarve, Portugal)and Paula Odete Fernandes (Polytechnic Institute of Bragança, Portugal)
DOI: 10.4018/978-1-7998-1947-9.ch005
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Abstract
The Internet has transformed people's daily lives, not only in the search of information but above all giving the possibility of buying several products and services in a quick and easy way. Social networks have emerged as the quintessential medium for sharing experiences and communicating tourist information to all players in the tourism distribution chain. Today, we can sell, search, consume, connect, and share experiences related to our travel or services on different social media platforms and some online communities that share the same interests. The focus of this chapter is to point out the use of social media along the travel process in order to understand the behaviour of tourists before, during, and after trip. Having in mind the travel decision-making process the authors prepared a questionnaire with several questions spread through Facebook and answered by 95 people. The authors present the results and main conclusions in the chapter.
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