Data Warehousing: The 3M Experience

View Sample PDF

Author(s): Hugh J. Watson (University of Georgia, USA), Barbara H. Wixom (University of Virginia, USA)and Dale L. Goodhue (University of Georgia, USA)
Copyright: 2008
Pages: 13
Source title: Data Warehousing and Mining: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-59904-951-9.ch171

Keywords: Data Mining and Databases / Data Warehousing / Information Science Reference / Library & Information Science

Purchase

View Data Warehousing: The 3M Experience on the publisher's website for pricing and purchasing information.

Abstract

Data warehouses are helping resolve a major problem that has plagued decision support applications over the years — a lack of good data. Top management at 3M realized that the company had to move from being product-centric to being customer savvy. In response, 3M built a terabyte data warehouse (global enterprise data warehouse) that provides thousands of 3M employees with real-time access to accurate, global, detailed information. The data warehouse underlies new Web-based customer services that are dynamically generated based on warehouse information. There are useful lessons that were learned at 3M during their years of developing the data warehouse.

The IRMA Community

Research IRM

Data Warehousing: The 3M Experience

Purchase

Abstract

Related Content

IRMA Sponsors