The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Customer Targeting in Digital Marketing Through AI-Powered Personalization for Market Differentiation
Abstract
AI-based customization technology enables business operations to develop unique market positions which results in new marketplace offerings. Artificial intelligence technologies on platforms let businesses deliver customized sessions to their individual customers through advanced data processing and machine learning systems. Real-time data processing enables individual users to get precise solutions through service-based goods that integrate advanced user segmentation methods. The ongoing commercial success of businesses depends on successful customer demand forecasting through personalized solutions that result in heightened performance and better customer retention. The delivery of tailored customer interactions through AI technology provides businesses with two essential benefits which support their development of unique market leadership above competitive offerings. The ability of online businesses to identify current customer behavior patterns becomes essential for sustained success as an e-commerce service because it creates enduring market benefits in the industry.
Related Content
|
Frederic Andres.
© 2027.
14 pages.
|
|
Kalsoom Safdar, Khairul Najmy Abdul Rani, Mohd Aminudin Jamlos, Siti Julia Rosli, Muhammad Usman Younus, Zanab Safdar.
© 2027.
27 pages.
|
|
Bani Adam, Binastya Anggara Sekti, Muhammad Adi Zacky Zahran.
© 2027.
24 pages.
|
|
Swetha Margaret T. A., Renuka Devi D..
© 2027.
31 pages.
|
|
Maurice Saluschke, Michael Schulz.
© 2027.
30 pages.
|
|
Mirjam Sepesy Maučec, Gregor Donaj.
© 2027.
16 pages.
|
|
Jorge A. Ruiz-Vanoye, Ocotlan Diaz-Parra, Ricardo A. Barrera-Cámara, Alejandro Fuentes-Penna, Francisco R. Trejo-Macotela, Jaime Aguilar-Ortiz, Eric Simancas-Acevedo.
© 2027.
21 pages.
|
|
|