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Customer Satisfaction through Technological Integration: Opportunities and Challenges
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Author(s): Kah Phooi Seng (School of Computing and Mathematics, Charles Sturt University, Bathurst, Australia), Li-Minn Ang (School of Computing and Mathematics, Charles Sturt University, Bathurst, Australia)and Ooi Chien Shing (Espresssoft System, Penang, Malaysia)
Copyright: 2020
Pages: 35
Source title:
Cognitive Analytics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-2460-2.ch094
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Abstract
This paper presents a review of automated technology integrations for organizations to assess their customer satisfaction levels. The paper also includes a comparison of the common resources that are used to measure customer satisfaction. The main part of the paper subsequently describes the related concerns and challenges that are faced by the business company to realize customer satisfactions. This paper presents a review of automated technology integrations for organizations to assess their customer satisfaction. These components can be integrated into communication tools to solve the existing problems efficiently, and improve the way of assessing customer satisfaction. The limitations or challenges of current approaches in technology related ways to realize the satisfactions are also discussed. The end of the paper gives recommendations and solutions to show the possible ways in solving the existing problems and improving the way of assessing customer satisfaction by integrating the appropriate technology.
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