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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Customer Relationship Management and Social Media Use

Customer Relationship Management and Social Media Use
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Author(s): Aurora Garrido Moreno (University of Malaga, Spain) and Nigel Lockett (University of Leeds, UK)
Copyright: 2015
Pages: 9
Source title: Encyclopedia of Information Science and Technology, Third Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-4666-5888-2.ch133

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