Customer Perceptions of the Banking System Through Customer Relationship Management in Pakistan

View Sample PDF

Author(s): Tansif Ur Rehman (University of Karachi, Pakistan), Syed Adeel Ali Bukhari (University of Karachi, Pakistan), Ghulam Dastgir (University of Karachi, Pakistan)and Mehmood Ahmed Usmani (University of Karachi, Pakistan)
Copyright: 2022
Pages: 24
Source title: Navigating the New Normal of Business With Enhanced Human Resource Management Strategies
Source Author(s)/Editor(s): Perfecto Gatbonton Aquino Jr. (Independent Researcher, Philippines)and Revenio Cabanilla Jalagat Jr. (Al-Zahra College for Women, Oman)
DOI: 10.4018/978-1-7998-8451-4.ch007

Keywords: Business Science Reference / Human Resource Management / Human Resources Management / Knowledge Management and Library Science

Purchase

View Customer Perceptions of the Banking System Through Customer Relationship Management in Pakistan on the publisher's website for pricing and purchasing information.

Abstract

CRM refers to a set of business tactics, tools, and procedures that aid in developing long-term connections between businesses and their customers. The purpose of this study is to give the initial findings of customer relationship management. Little research exists in this sphere concerning the banking sector. The sample size is 30 customers of a local privatized bank in Karachi, as it is the hub of financial activities in Pakistan. The survey is adopted from Lu and Shang's work with few changes. This study will analyze whether the instrument is reliable or not. Cronbach's alpha value has been found to evaluate the reliability and internal consistency of the instrument. In this study, the levels of agreements and disagreements have been used to conclude the respective instrument's validity.

The IRMA Community

Research IRM

Customer Perceptions of the Banking System Through Customer Relationship Management in Pakistan

Purchase

Abstract

Related Content

IRMA Sponsors